Executive Summary Hillside Architects’ Brand & Digital Team delivered a comprehensive brand identity overhaul for Salone, a high-end building material supplier. Recognizing that traditional B2B material marketing often lacks visual sophistication, we completely redesigned Salone's visual presence from the ground up. By delivering a modern logo, a precise VI system, and highly professional business collaterals, we laid a premium visual foundation that directly appeals to top-tier architects and developers across Australia.

The Challenge & Solution The Challenge: In the competitive building materials sector, suppliers often struggle to visually differentiate themselves, relying on outdated logos and generic business templates. For a brand like Salone, whose products boast intricate "macro-textures" and premium quality, their original visual identity was creating friction with the high-end architectural market they wanted to target.

Executive Summary Hillside Architects’ Brand & Digital Team delivered a comprehensive brand identity overhaul for Salone, a high-end building material supplier. Recognizing that traditional B2B material marketing often lacks visual sophistication, we completely redesigned Salone's visual presence from the ground up. By delivering a modern logo, a precise VI system, and highly professional business collaterals, we laid a premium visual foundation that directly appeals to top-tier architects and developers across Australia.

The Challenge & Solution The Challenge: In the competitive building materials sector, suppliers often struggle to visually differentiate themselves, relying on outdated logos and generic business templates. For a brand like Salone, whose products boast intricate "macro-textures" and premium quality, their original visual identity was creating friction with the high-end architectural market they wanted to target.

The Hillside Solution: We approached Salone’s branding with an architect’s eye. We stripped away the rugged, cluttered feel of traditional suppliers and introduced an elegant, minimalist aesthetic. By establishing strict Brand Guidelines—including accurate print-to-screen standard color palettes and customized typography—we ensured absolute consistency. From the new sleek logo to bespoke invoice and letterhead templates, every physical and digital touchpoint now communicates trust, precision, and modern luxury.

Project Scope

B2B Brand Strategy: Transitioning a traditional supplier into an architecturally driven material brand.
Logo & VI System: Bespoke logo design, typography selection, and strict color palette standardization.
Business Identity Suite: Professional design of high-end business cards, letterheads, and ATO-compliant invoice templates.

The Hillside Solution: We approached Salone’s branding with an architect’s eye. We stripped away the rugged, cluttered feel of traditional suppliers and introduced an elegant, minimalist aesthetic. By establishing strict Brand Guidelines—including accurate print-to-screen standard color palettes and customized typography—we ensured absolute consistency. From the new sleek logo to bespoke invoice and letterhead templates, every physical and digital touchpoint now communicates trust, precision, and modern luxury.

Project Scope

B2B Brand Strategy: Transitioning a traditional supplier into an architecturally driven material brand.
Logo & VI System: Bespoke logo design, typography selection, and strict color palette standardization.
Business Identity Suite: Professional design of high-end business cards, letterheads, and ATO-compliant invoice templates.

Hillside Architecture & Interior

Salone Brand Identity & Visual