The Problem with the "Traditional" Supplier Look

Many material suppliers invest millions in product R&D but neglect their own branding. They use inconsistent colors, rugged fonts, and generic Word document templates for their quotes and invoices. However, architects are highly visual professionals. A disjointed brand identity signals a lack of precision, which makes designers hesitant to specify those products in high-stakes projects.

Phase 1: Establishing an Architect-Aligned Visual Foundation

To position Salone firmly in the luxury architectural tier, we initiated a foundational brand overhaul:

1. A VI Driven by Space and Texture

We moved away from the heavy, industrial look typical of the sector. Salone’s new logo and visual direction embrace generous white space and minimalist geometry, complementing the beautiful "macro-textures" of their flagship materials.

2. Precision in the Palette

For building materials, color accuracy is everything. We developed a strict standard color palette that ensures Salone’s brand colors remain perfectly consistent across digital screens and physical printouts, reflecting the exactness required in actual construction.

3. Elevating the Business Identity

Branding doesn't stop at the logo. We redesigned Salone’s entire suite of business collaterals. From elegant letterheads to meticulous, ATO-compliant invoice templates, we ensured that every time Salone submits a quote or a bill, it lands on an architect's desk looking like a document from a premium design house, rather than a standard hardware store.